Our World, One Brand: Sustainable Future with Earth Positive

Continental, Fair Share and Salvage are discontinued in favour of Earth Positive

At Continental Clothing, we've always strived to push the boundaries of sustainable fashion. But the time has come for a bold step forward. We're excited to announce that our beloved brands, Continental, Salvage, and Fair Share, will be uniting under one powerful banner: Earth Positive.

This isn't just a rebranding, it's a commitment. Earth Positive isn't just a collection – it's our sole focus and the future of our company. Here's why:

Why not Continental anymore?

We're phasing out polyester entirely, even recycled versions. While recycled materials are a step in the right direction, polyester (including rPET) sheds microplastics during washing, polluting our oceans. Earth Positive is made with 100% organic cotton, eliminating this issue entirely.

Why not Fair Share anymore?

The Fair Share mission of ethical wages lives on! Every Earth Positive garment supports our Living Wage program, ensuring workers in our factory earn a fair and liveable wage. But with Earth Positive's wider range and larger production volume, the impact is even greater.

Why not Salvage anymore?

Salvage was revolutionary: the first commercially produced clothing made from 100% recycled materials. But after ten years, science has revealed that even recycled polyester isn't sustainable. It takes centuries to biodegrade and cannot be recycled indefinitely. Earth Positive offers a cleaner solution.

Earth Positive: The Future of Sustainable Fashion

Earth Positive isn't just a clothing line; it's a philosophy. Here's what sets it apart:

  • 100% Organic Cotton: Earth Positive garments use only organic cotton, grown without harmful pesticides and fertilizers, ensuring a healthier planet for everyone.
  • Ethically Made: Our Green Factory prioritizes fair wages and safe working conditions, empowering our workforce.
  • Reduced Carbon Footprint: Earth Positive boasts a 90% reduction in carbon footprint compared to standard cotton production.
  • Living Wage Program: Workers at our Green Factory earn a negotiated living wage, enabling them to afford a better standard of living.

The world needs a major shift, and fashion can be a powerful driver of change. By choosing Earth Positive, you're not just wearing clothes; you're making a statement about your values. You're supporting a future where fashion and sustainability go hand in hand.

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