Leaders in Sustainable Apparel since 2007

In 2007, we launched Earth Positive, to prove that it's possible to produce cotton clothing without any detrimental effects to the Earth’s soil, water or inhabitants, whether they be animals, plants or people, or to its climate.

What is Earth Positive

Organic Cotton - Earth Positive uses only 100% GOTS certified organic cotton. Organic cotton agriculture combines tradition, innovation and science for the benefit of the environment and to promote a good quality of life for everyone involved.

No Polyester, No Microplastics - Earth Positive products do not contain polyester or microplastics, as they are made entirely with 100% GOTS certified organic cotton. This means our garments do not create pollution from microplastics.

Zero Water Discharge - In 2021 we achieved the Detox to Zero status, meaning all the wastewater from our factory is thoroughly treated and purified, and then re-circulated in a closed-loop dye house system. There is no external discharging, no pollution or water waste.

90% Reduced Carbon Footprint

Climate Neutral - Earth Positive is Climate Neutral, having reduced the carbon footprint of its production by 90%. In 2008, working with the UK Carbon Trust, Earth Positive became the first clothing brand in the world to calculate the carbon footprint and place the Carbon Reduction Label on textile products. A single Earth Positive T-shirt saves around 7 kilograms of CO2, whereas a hooded sweatshirt saves up to 28 kgs of greenhouse gases. These are actual reductions achieved in the manufacturing, without any carbon offsetting or carbon credits.

Renewable Energy - Earth Positive is made in manufacturing facilities powered by green renewable energy, from low-impact raw materials.

Our People

Fair Wear - Workers at the Earth Positive factory earn a negotiated industry wage that is above the legal minimum and on top of that they receive a living wage premium as part of their monthly wage. A small change makes a big difference. Adding as little as 10p to the price of a T-shirt gives up to a 50% increase in the wages of the factory workers who make your clothing.

Audited - 100% of the Earth Positive production undergoes annual audits to comply with the FWF Code of Labour Practices in accordance with the International Labour Organisation’s conventions. Continental Clothing Company has been a member of Fair Wear Foundation (FWF) since 2006.