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Continental Clothing

Continental Clothing is the home of Earth Positive

Since 1998, Continental Clothing Company has been quietly reshaping the global garment industry from its base in London, UK. What began as a B2B wholesaler of ready-to-print T-shirts and sweatshirts has evolved into one of the most trusted, forward-thinking apparel manufacturers in the world. For over 25 years, we’ve been the go-to name for high-quality, ethically made, and sustainable blank garments — designed specifically for fashion retail, corporate promotions, and the music industry.


Earth Positive 

We are the creators of EarthPositive® — our flagship brand and a game-changer in the world of sustainable fashion. Born out of a need for radically reduced carbon impact, EarthPositive® was the first apparel brand to measure and label its carbon footprint, achieving up to 90% CO₂e reduction through low-impact organic agriculture, renewable energy, and sustainable manufacturing processes. Every EarthPositive® garment is climate neutral, fully traceable, and made with the planet in mind.

But EarthPositive® is just one of four purpose-driven brands in our portfolio. Alongside it, we developed Continental®, Salvage®, and Fair Share™, each pushing boundaries in design, circularity, and ethical manufacturing. Whether it’s garments made from recycled materials, or products that ensure living wages at the factory level, our entire catalogue stands as a testament to what responsible fashion should look like.


Trusted by the Music Industry 

From day one, music merchandise has been at the heart of what we do. We’ve produced garments for some of the biggest names in music — across genres, eras, and stages. Artists, labels, and festivals alike trust Continental for merch that not only looks and feels great but also stands up to scrutiny when it comes to ethics and sustainability. Our blanks are a favourite among screen printers and DTG specialists thanks to their flawless surface finish and premium construction.

We’ve helped shape the visual identity of countless tours and festival activations. When you wear a band tee that feels better, fits better, and means something — there’s a good chance it came from us.


Built on Ethics. Backed by Action. 

At the core of Continental Clothing Co. is a deep, unwavering commitment to people and planet. As a Fair Wear Foundation member since 2006, we maintain strict social compliance across all production facilities. This means:

  • No child or forced labour
  • Safe, fair working conditions
  • Legally binding labour contracts
  • Payment of living wages
  • No discrimination or excessive hours
  • Freedom of association and collective bargaining

Our factories are regularly audited and monitored in line with international labour standards, and we publish a Social Report annually for transparency.

Sustainable from Thread to Tag 

Sustainability isn’t a side project — it’s embedded in every step of our process. From raw material sourcing (organic cotton, recycled polyester, bamboo, EcoVero™, and more) to spinning, knitting, dyeing, and finishing, we oversee or carefully manage every stage. Most of our yarns are combed and ring-spun under our own control, and our fabrics are dyed using low-impact, GOTS-approved dyes in closed-loop systems.

We are certified under:

  • Global Organic Textile Standard (GOTS)
  • Global Recycled Standard (GRS)
  • Organic Content Standard (OCS)
  • Oeko-Tex 100 Class I
  • REACH compliant

Designed for Print. Built for Impact. 

Our entire catalogue is made for print professionals — offering smooth, clean surfaces that excel across screen printing, DTG, and discharge techniques. We encourage low-impact inks and PVC-free processes, ensuring your finished product aligns with our shared values.

Fast, Reliable, Global 

With over 2.5 million items in stock and a robust wholesale distribution network, we offer next-day delivery in the UK, 2–5 days across Europe, and worldwide shipping in under a week. Our online portal makes ordering seamless — with real-time stock visibility and incoming delivery updates.